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What is Business Transformation?

Business Transformation is a marked change in the form or nature of a business delivered through the collective self, or who the business is. A successful transformation will leave you thinking there's something different in the air within your collective.

That's the Human Experience

The collective self is the shared identity you have with others. You have a shared identity with your family, the people you went to school with, your hometown, the country you're from and of course, the company you work in.

The Collective Self

Traditionally business transformation has been used as term by consultancies and providers to sell you on information and products to improve aspects of your business. This is more commonly known as the business of 'building the relationship to get the money'. 

Based on principles of self-discovery Change Machene will change who you are 

Level Up Your Collective

How is Change Machene rewriting the field of business change and transformation with the solution to the 80% business change failure problem?

Human experience exists in your body!

Since the industrial revolution we have educated humans to use their intelligence to understand and survive in reality producing doctors, engineers, business school graduates and academics to benefit industry.

But how many of us jump through life's hoops only to get closer to middle age and say 'hang on?'. Here we run into Alan Watts and the forward problem.

Transforming a collective is one of the 21st century's greatest leadership tests. How many people can you hold space for? Can you allow people to be who they are? Can you go into all these different environments and generate respect? Are you passionately curious how other people's reality is different to yours? Do you know how the collective self effects your self?

Do you know how all this works with you?

How Do You Transform A Collective?

For the first time since the field of business change and transformation began the simple question of 'How Do I Transform My Business?' can be answered.

You Go Backwards!

Or in other words, you're the detective solving a crime. Your collective is the scene, it has already been delivered!

The Business Transformation Solution

Business growth, strategy, planning, digital, product launches, target operating model and design thinking means to go forwards. We use our intelligence and say "I am intelligent therefore I understand".


This is the reason 80% of business change initiatives fail!

But How Does It Work!?

It works because of how humans understand information. Because of how we use numbers and information to measure reality. We use our limited minds to describe the meaning of things and reference experience.

Reality is much more extraordinary than numbers and information.

The Collective Self

How Is A Business Transformation Delivered?

Though a Transformation Office!

A successful business transformation will spend 80% or it's time going forwards and 20% going backwards. Over a period of weeks/months the backwards/forwards pattern of thinking/behaviour begins to integrate creating a transformation in the process that is unique to your collective, who you are and how you see things.

This is how The Science of Collective Design works.

Because of the human experience stored in your body!

The Triangle of Human Experience

*It's called Change Machine for a reason 

Change Machene wins
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