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True Business Transformation

Change Machine is the first of it's kind Reinvention process, a process that changes the relationship you have with your sense of self, others and the world around you. It's the first working solution to the backwards problem (The Science of Collective Design) and is the solution to transforming your business.

The Science of Collective Design (The backwards problem) is how your mind works with other minds to produce outcomes through meaning. 

See how collective design works in the example below!

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Why Transformation?

Reinvention creates the framework for continual change and innovation, it answers the question of who your business is (and where it's going).

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How can something be changed so much it appears to be entirely new? The same way your local convenience store could become a supermarket, they're technically the same thing but offer a very different service/experience? Or how smart phones became the worlds most popular camera, originally launched as a trio of an iPod, phone and an internet device the camera became the reason to have one. Here we'd say the industry has reinvented itself.

Remote working has changed our relationship with professional locations, Airbnb has changed our relationship with investment properties. 

The Reinvention Company, for example is reinventing your relationship with the forward problem.

It's perspective.

The Forward Problem?

In short, the forward problem is how we do everything!? Collective Design goes the other way!

The Forward Problem

The forward problem starts off in school saying, this is English, this is Maths and this is Science. If you want to be an Architect do this, an Engineer do this, a Doctor do this. We use our brains and we identify and deliver. This is then how we do things in the world around us, we say we want economic reform, social policy, or new housing. We think forwards.

The forward problem has taught us we understand the world, that is any one mind can interpret the world around them.

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This rules out deep complex creativity, ingenuity and discovery where we can work in and amongst the collective self.

The Collective Self?

The collective self is the shared identity you have with other people. You have a shared identity with the people from your hometown, your nationality, the university you went to, your shared interests, your family, favourite sports team or group of school or professional friends and the company or industry you work in. It's a shared way you have of seeing and surviving in the world. 

The Collective Self

But each of has constructed our own unique way of seeing the world. It's what makes us who we are. If you can better understand and interact with your construction (your sense of self) you can work better within the collective.

Why is the collective self and your relationship with it so important?

The Human Change Machine
The Human Change Machine
The Human Change Machine

20 people have over a million bonds between them, 30 people have over a billion and 50 people have over a quadrillion. That's the mathematics of combinations, similar to number of combinations in playing cards.

If you can change the relationship you have with your sense of self and the collective self everything will change for you (and your business).

The Human Change Machine

Going Backwards!?

Change Machene is redefining how Business Transformation Offices are run.
In one sentence, how do you go backwards? You're the detective solving a crime! Your collective is the scene of the crime.

Business growth, strategy, planning, digital, product launches, target operating model and design thinking means to go forwards. We use our intelligence and say "I am intelligent therefore I understand"

The Human Change Machine

The forward problem is how we do almost everything

But How Does It Work!?

It works because of how humans understand information. Because of how we use numbers and information to measure reality. We use our limited minds to describe the meaning of things and reference experience.

Reality is much more extraordinary than numbers and information.

The Human Change Machine

Give yourself permission to be creative!

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