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Change Machine

The Science Of Collective Design
It's how your mind works with other minds to produce outcomes
The Business Transformation Solution!
Business growth, organisation and management goes forward. Business change, transformation and collective design goes the other way!

Download the Collective Design example here and see how these concepts fit together in new and different ways!
Read more about how Change Machine works!
🌎 "The true voyage is not to travel through a hundred different lands with the same pair of eyes, but to see the same land through a hundred pairs of eyes"
Marcel Proust
Transforming Your Business!
If I was to show you the sentence below you could quite easily make out which department the sentence goes with.
Sales Finance Engineering Marketing
Our customers know they can get what they want elsewhere cheaper but they come to us because of how well we communicate the indicate detail surrounding our niche
But if I then show you how one person sees it, the boss, it's not going to mean the same thing to you.
Sales Finance Engineering Marketing
Our customers know they can get what they want elsewhere cheaper but they come to us because of how well we communicate the indicate detail surrounding our niche
If I then replace the departments with the components of The Science of Collective Design, time and meaning. It's going to make even less sense.
Time (Now) Time (Future) Meaning (Future) Meaning (Now)
Our customers know they can get what they want elsewhere cheaper but they come to us because of how well we communicate the indicate detail surrounding our niche
Collective Design means the meaning of things changes over time, much like being human. It's how abstract thought becomes a rational path within the collective. How does the designer, the architect, the accountant and the consultant work together to achieve outcomes and how can it be different?
It's through toying with the time and semantic space you begin to see how things fit together differently. This space works because of the collective self, because other people will bring out a different side of to you, it's how we're all connected.

The more of these meanings you can toy with over time, the more ingenious you will be and the more you will change your relationship with things.
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